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Haldane, I. R. (1970a, February 01). Measuring television audience reactions by multivariate analysis techniques. ANA - ESOMAR. Retrieved April 27, 2024, from
Haldane, I. R. (1966a, September 01). The selection of market research executives. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-selection-of-market-research-executives